{"id":255,"date":"2016-01-30T22:59:16","date_gmt":"2016-01-30T22:59:16","guid":{"rendered":"http:\/\/ideedekunst.ee\/en\/?p=255"},"modified":"2017-12-31T21:23:57","modified_gmt":"2017-12-31T21:23:57","slug":"public-transportation-is-all-you-need","status":"publish","type":"post","link":"https:\/\/ideedekunst.ee\/en\/public-transportation-is-all-you-need\/","title":{"rendered":"Public transportation is all you need"},"content":{"rendered":"<p><strong>How to make public transportation popular?\u00a0Nothing too complicated with that. Just\u00a0show that\u00a0a ride with a regional bus company is the most\u00a0awesome thing\u00a0ever.<\/strong><\/p>\n<p>This is exactly what a Danish company Midttrafik\u00a0did in the year 2012. So how\u00a0can a bus ride give you such an experience that you would basically forget yourself?<br \/>\nFirst of all &#8211; the bus driver shouldn&#8217;t be a regular bloke, but\u00a0the driver should be cool. Then you should have seats, and preferably comfortable. Then the bus should enable you to look out of the window, but\u00a0not only.\u00a0A magnificent bus rides includes gigantic panorama windows with a fantastic view!<\/p>\n<p>A\u00a0cool bus also includes &#8220;designer bells with cool functions&#8221;, which in a less elegant wording means that if you want the bus to make a stop in the next stop, you can push the &#8220;Stop&#8221; button. In a cool bus you will appreciate the fact that on a sharp curve or on a bumpy road the handles are for free. And of course, cool buses have their own lane. That&#8217;s all you need.<\/p>\n<figure id=\"attachment_236\" aria-describedby=\"caption-attachment-236\" style=\"width: 1310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-236 size-full\" src=\"http:\/\/ideedekunst.ee\/wp-content\/uploads\/2015\/09\/midttrafik_screenshot2.jpg\" alt=\"midttrafik_screenshot2\" width=\"1310\" height=\"604\" srcset=\"https:\/\/ideedekunst.ee\/wp-content\/uploads\/2015\/09\/midttrafik_screenshot2.jpg 1310w, https:\/\/ideedekunst.ee\/wp-content\/uploads\/2015\/09\/midttrafik_screenshot2-300x138.jpg 300w, https:\/\/ideedekunst.ee\/wp-content\/uploads\/2015\/09\/midttrafik_screenshot2-1024x472.jpg 1024w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption id=\"caption-attachment-236\" class=\"wp-caption-text\">Screenshot from the\u00a0commercial\u00a0&#8220;Midttrafik &#8211; The Bus&#8221;.<\/figcaption><\/figure>\n<p>A totally mindblowing fact is that Midtrafik buses are big and long. And another unbelievable fact is that the bus also drives at night.<\/p>\n<p>In an industry like public transportation the user experience is never too good, but this Sus commercial makes you feel that a bus ride\u00a0that Midtrafik can give you\u00a0will make you feel really special.<\/p>\n<p>To sum up: a bus ride with public transportation has\u00a0never been cooler\u00a0than with Midtrafik.<\/p>\n<p><strong>Idea of the Day:<\/strong> Find out the most basic or even banal positive sides of the product or service and show them with a sense of humour!<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZVM1UCv2xbE\" width=\"660\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to make public transportation popular?\u00a0Nothing too complicated with that. Just\u00a0show that\u00a0a ride with a regional bus company is the most\u00a0awesome thing\u00a0ever. This is exactly what a Danish company Midttrafik\u00a0did in the year 2012. So how\u00a0can a bus ride give you such an experience that you would basically forget yourself? First of all &#8211; the &hellip; <a href=\"https:\/\/ideedekunst.ee\/en\/public-transportation-is-all-you-need\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Public transportation is all you need&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transport-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/ideedekunst.ee\/en\/wp-json\/wp\/v2\/posts\/255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideedekunst.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideedekunst.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideedekunst.ee\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ideedekunst.ee\/en\/wp-json\/wp\/v2\/comments?post=255"}],"version-history":[{"count":3,"href":"https:\/\/ideedekunst.ee\/en\/wp-json\/wp\/v2\/posts\/255\/revisions"}],"predecessor-version":[{"id":352,"href":"https:\/\/ideedekunst.ee\/en\/wp-json\/wp\/v2\/posts\/255\/revisions\/352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideedekunst.ee\/en\/wp-json\/wp\/v2\/media\/238"}],"wp:attachment":[{"href":"https:\/\/ideedekunst.ee\/en\/wp-json\/wp\/v2\/media?parent=255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideedekunst.ee\/en\/wp-json\/wp\/v2\/categories?post=255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideedekunst.ee\/en\/wp-json\/wp\/v2\/tags?post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}