I have no idea how it happened, but somehow you have found my blog.

Most likely because you would like to read about inspiring ideas. Here in my blog I focus on creativity in the commercials – maybe it is about advertisements, maybe about some viral videos, maybe about brands or creative design or an excellent move in public relations – all of them begin from great and innovative ideas.

How to recognize good ideas? How an idea could become a story to remember and to share with others? This is something that I will write about in my blog. I collect some of the formulas that take us to a good story: simple and timeless ideas. Without a good idea the best execution might not be enough. The strategy first, then the idea and then the execution. A good idea might become a masterpiece.

My name is Eero Loonurm. I write about the ideas that are inspiring and creative for me and could be also for others. Ideas that could be masterpieces.

You can always contact me: blogi@ideedekunst.ee